Why Local Matters: Choosing Direct Cremation with A.J. Sellman

Direct Cremation, sometimes called "Pure Cremation", has become a popular choice for families seeking a simple, dignified, and affordable farewell. However, as national providers flood the market with TV adverts, many people don't realise that their loved one is often transported hundreds of miles away to large-scale, industrial facilities.

At A.J. Sellman Funeral Directors, we believe that even the simplest farewell should be rooted in the community. Here is why choosing a local, family-run funeral director for direct cremation makes all the difference.

Handled Locally by People You Trust

When you choose a national "pure" cremation brand, you are often dealing with a call centre and a team of strangers who may never have visited Staffordshire.

At A.J. Sellman, we are part of the fabric of Cannock, Penkridge, and Cheslyn Hay. When you call us, you are speaking to neighbours—people you might see in the local shop or at a community event. We believe that your loved one should remain in the care of people who know and respect the local area.

Every Step Taken with Care

Just because a direct cremation does not have a traditional funeral service doesn't mean it should lack heart. We handle every stage of the process ourselves:

·       Your loved one is brought into our care locally and will rest in our private Chapels of Rest.

·       A Local Committal: We use local crematoriums, such as Cannock Chase or Mercia Forest. This ensures your loved one stays close to home.

·       The "Silent" Service: Even though there are no mourners present, our staff conduct a dignified committal. We play a chosen piece of music and say words of respect, ensuring no one passes away "unnoticed."

·       You will know when the funeral will take place and can be present at the crematorium, but not go into the chapel, to see us arrive.

The "A.J. Sellman" Difference: Dignity Over Convenience

Many national providers prioritise volume. We prioritise respect.

We understand that choosing direct cremation is often a deeply personal decision—perhaps it was the deceased’s wish, or perhaps the family prefers to hold a private celebration of life at a later date. Whatever the reason, we ensure that the standard of care is identical to our most elaborate traditional funerals.

"We treat every person in our care as if they were a member of our own family. Distance and simplicity should never be an excuse for a lack of compassion."

Support That Doesn't End at the Crematorium

Unlike national firms that may mail ashes back via a courier, we are here for you in person. Whether you need advice on scattering ashes locally or require emotional support through our "When Life Changes" bereavement programme, our doors are always open.

Direct Cremation with A.J. Sellman is available for a fixed, all-inclusive cost of £1,550.

Choosing local means choosing peace of mind. You will always know exactly where your loved one is, and exactly who is looking after them.