A.J. Sellman Family Funeral Directors

Independent Local Family Funeral Directors You Can Trust...

Serving the areas of Cannock and Penkridge for over 140 years.

Plan ahead now and make things easier for the ones you love.

A funeral plan provides peace of mind for you and your loved ones. You choose the funeral you want and pay for tomorrow's funeral at today's prices.

pre-paid funerals

Protect you and your family from rising funeral costs

Funeral costs are going up every year. The average cost of a funeral in 2004 was £1,920. In 2016 the cost was £3,897, an increase of 103%. At this rate the cost of a funeral in ten years could exceed £7000.

With a funeral plan you can fix the cost of our services at this year's prices. So no mater how costs change in the future, your family will have nothing more to pay for the services in your plan - guaranteed.


Six Reasons to pre-pay for your funeral

  1. Peace of mind and support for your family when it matters most
  2. Fix the cost of our services included in your plan at today's prices
  3. Protect your family from the worry of funeral costs
  4. All our funeral plans are tailor-made to suit your needs
  5. Flexible ways to pay
  6. A funeral plan does not count as an asset on your estate should you need to pay care costs


A Promise to you from our family

When you plan your funeral we promise that:

  • All our fees are guaranteed.
  • We will support, care and reassure your family when it matters most.
  • We are here for your family beyond your funeral through our Bereavement Counselling and Book of Remembrance.
  • We are available to help you 24 hours a day 365 days a year.
    We will be pleased to meet you at our premises or come and see you at your home.
  • Changes can be made to your funeral plan at a latter date.
  • Once paid for your funeral plan is financially secure. Your money is put into a Golden Charter Trust. As a separate legal entity it will continue even if something were to happen to A.J. Sellman or Golden Charter and it will still pay for your funeral when required.

Our Funeral Plans

As funeral directors we offer a bespoke funeral plan. This enables us to tailor our plans in accordance with someone’s individual wishes. We guarantee there will be nothing more to pay for our services, no matter how much prices rise in the future. It’s a sensible and thoughtful way to make life easier for your family when the time comes - relieving them of additional emotional burden

Will your savings or life assurance protect you against these rising costs?

Will your family be left with a large bill and uncertainty about your arrangements?


Enquire online now about our pre paid plans and recieve £100 off.


Why we choose Golden Charter funeral plans?

pre-paid funeralsThe plans we offer are through Golden Charter Trust who we have been dealing with for over 10 years. A separate trust fund will manage your money on behalf of us and Golden Charter pledge whatever happens in the future the fund will continue until every plan has been carried out and payment made to every selected funeral director.

Golden Charter was set up by two funeral directors seeing the need for pre-paid funeral plans and having an inside knowledge of the industry. They are now the U.K number one provider of pre-paid plans, working mainly with Independent Funeral Directors, being recommended by SAIF (National Society and Allied Independent Funeral Directors).

For more information about Golden Charter please visit www.golden-charter.co.uk

What to do next?

pre-paid funeralsHaving decided to take out a plan you can contact us to discuss the funeral arrangements discreetly and in strict confidence. We will help you to make any decisions, give you information and help you to complete any application forms. Please ask for Edward, Rachel or Ralph who can either see you in the comfort of your own home or at our premises.

Alternatively you can email us below for us to contact you or send you some information.

St. Giles Hospice

St. GilesWhen you plan your funeral we will make a donation to St. Giles Hospice. We believe strongly about investing in our local community and are committed to supporting St. Giles Hospice.

For more information about St. Giles please visit their website - www.stgileshospice.com

News about our donation [read more]